Most people check their emails at least once a day: take advantage of this to advertise your products. Implement these tips if you are serious about starting an e-mail marketing campaign.
Keep track of the subject lines on e-mails that get opened and those that do not. Split your mailing list into two parts at random. Send one version of your subject line to one half and another version to the other half. You will learn which subject lines have the best open rates and which ones people ignore.
Only send email to customers after they have agreed to receive your mailings. When people receive unwanted emails, they consider them to be spam which they ignore or delete. Recipients never even glance at their contents. It may even violate your ISP’s policy by doing so.
Do not ever send emails to your customers more than one time per week. Your customers, like you, have busy lives and probably receive many emails each day. Sending several emails a week can eventually result in people deleting what you send without even taking a proper look and ignoring your hard created content.
Make sure you have permission to send emails to your subscribers. If you don’t do this, your customers, and the people they exchange email with, will lose trust in you, giving your business a bad name. Certain ISPs may even choose to blacklist you; this can cause a major problem, dampening your business and campaign.
Make sure you use both active and passive feedback mechanisms in your email marketing campaign. Readers should be asked to provide suggestions and opinions when offering active feedback. To get passive feedback, you need something that is subtle. You could use whatever software and tools you have to determine the links that are clicked on, most of the time.
Remember that in each passing day, your readers are likely to read your emails using a mobile device or even a smartphone. These devices lack the resolution of high end computers, so word count and careful use of graphics becomes very important. Be wary of the constraints on mobile devices. Make sure your emails are compatible with them.
Although this may seem obvious, making sure that the addresses on your campaign list are accurate is something that is often overlooked, so make sure they are all correct! It is a waste of your time having to fix incorrect information and re-send emails when you find them returned due to an invalid address. This can be a waste of your time!
Your customers are busy people, so don’t bore them with information that they can’t use. Don’t abuse their confidence or insult their intelligence by sending them blatant sales petitions. Talk about a solution to an issue your audience is encountering, a new product or a promotion in your emails.
On the subscription form in your email, tell your potential subscribers what types of content you will send and how often they can expect it. Always inform your readers of what kind of email you will be sending and how often it will arrive. This helps to avoid surprising your new subscribers with the content or quantity of your emails.
Your marketing emails need to stay short. Use direct language wherever you can. Showing you value your reader’s time as much as they do, will establish trust and goodwill. It will also help you to be sure that busy consumers actually read the entire content of your emails. This can be vital since you probably end your emails with a link to your site to encourage your reader to find out more.
If your business follows branding guidelines, always keep marketing emails consistent with these guidelines. Utilize the same color scheme that is already being used, and ensure that your company logo is included on all messages that you send. When your brand has earned trust and has a good reputation prior to the emails being sent out, these emails will simply take full advantage of the good name that you have.
To cover all your bases, try using multi-part messages in your campaign. These emails include both plain text and HTML versions of your messages so that your readers can decide on the option that’s right for them. This will help make your emails accessible to everyone: Remember that someone who uses an email client supporting text only will not open emails containing only HTML.
Make sure that you understand the information you have just read before beginning an email campaign. Therefore, you should either reread the above article or save it for future reference. Do this, and utilize its advice in order to assist you in achieving your goals.